Machinima Partnerships, What They Are And How To Get One?
Posted On: July 3, 2012
What is a Machinima partnership?
A Machinima partnership is a lot like a full YouTube partnership. You get the full partner only perks like channel banner, video thumbnails, video page banner, and the ability to make money from your videos. The difference between the two is that with Machinima, you can make money from gaming videos without receiving permission from game companies. If you are a full YouTube partner, you won’t be able to monetize your gaming videos because gameplay, in most cases is copyrighted. You can’t make money from someone else’s copyrighted content. This is where Machinima steps in. Machinima signed contracts with a lot of game companies so that they have permission to make money from gameplay footage of most games. These contracts are not something that a normal person can get. I assume they are very expensive and took a lot of time to create. But Machinima is currently the biggest gaming network on YouTube with over 120,000,000 million subscribers all across the network . So game companies actually want to sign these contracts, because their games will have a chance to be uploaded to big channels and receive free advertising.
Why you need Machinima or any other game network
Like I said before, almost all of the video games out there are copyrighted. This means that you are not allowed to use the video game’s gameplay for commercial use without written permission from the game publisher. On YouTube, this means that you CANNOT legally make money from gameplay footage. However, if you make instructional tutorials about the game, that are related to the gameplay you may be allowed to make money from it because of a copyright clause called fair use. You can read more on fair use here. So if you make instructional tutorials about the gameplay, you may be able to monetize it, but you won’t be able to become a full YouTube partner because YouTube doesn’t partner you if you relay on fair use to monetize your videos.
Before I wrote this article I created a video about getting machinima partnerships. The video is called How To Get a Machinima YouTube Partnership! (Partnership for Gamers) and it has over 48,000 views. From the feedback in the comments, the video wasn’t really to the point. Many people also did not really understand the video as I hoped. So I was getting a lot of questions that I thought I answered in the comments. If you would like, you can watch the video, but I recommend reading this article. This article is written, and not in video format. I also sound pretty weird in the video, so I think you are better off just skipping the video.
The difference between Machinima partners and Machinima directors
Machinima partners are people that have partnerships on their channel from Machinima. Machinima partners are not Machinima directors, Machinima directors are people that can post on Machinima channels. Machinima partners can just post on their channels unless they are also Machinima directors. You can be a Machinima respawn director, a Machinima realm director, a Machinima sports director and etc. There is only one type of a Machinima partnership, and not many like Machinima director opportunities.
Age limit for a Machinima partnership
Currently, you can be any age to be partnered by Machinima. However, if you are under 18 you will need to have your parents sign your contract. For example, I am 15. My parents signed my contract and I was partnered.
Requirements for a Machinima partnership
One thing I really want to stress is that I am not an official recruiter for Machinima. That means that I don’t decide the requirements. I also cannot partner you. And I can’t recommend you. A machinima partnership is a business decision. This decision is done by Machinima employees. Now, before we get into actual numbers, we need to make sure your channel has no copyright or community guidelines strikes. If you do have a strike you need to wait for it to expire, which takes 6 months. Another thing that you need to worry about, is your monetization tab located at http://www.youtube.com/account_monetization. If you went through the steps to enable monetization for your channel, you need to make sure that your monetization is not disabled! You can get your monetization disabled by getting banned from google adsense, closing your adsense account, or monetizing videos that are not yours. If you do have monetization enabled, and if you are monetization your videos please do not click on your ads and don’t ask ANYONE to click on your ads. If you ask for clicks or click on your own ads you will be banned from adsense and your monetization will get disabled. Once your monetization is disabled, you will not be able to become a partner with ANY network (including youtube). So this means that if your monetization is disabled, you will not be able to get a machinima partnership on your channel and you will need to create a new account if you still want to go for a machinima partnership or any type of partnership. Also, there is a difference between getting your monetization disabled, and not even enabling your monetization. If you haven’t enabled monetization on your account, then you are fine. But if you did enable monetization on your account, and now your are banned then you are in trouble.
Now, let’s talk about the numbers shall we? So just a quick reminder, these numbers may not be accurate. You might be rejected even if you are above all of the criteria.
Total views: Your total upload views shows if you can make videos that get a lot of views, or if you can’t. In my example, most of my videos had about 500 views and I had 2 videos with over 15,000 views. So my total views was higher than my average, which I think machinima liked. I would say, try to aim at over 100,000. I know this is a lot, but if you are on youtube for over a year then this could be achieved.
Views per day: Probably the most important criteria. This shows how many active subscribers you have. You might have 10,000 subscribers but you might only get 1000 views per day, which isn’t too great for 10,000 subs. At the time I applied I had about 1200 views per day. These days, machinima partnerships are harder to get so I recommend about 1500-5000 views everyday. You can check how many views per day you get by going to the following website: http://socialblade.com/youtube/user/USERNAME and replacing “USERNAME” with your youtube username. After you go to that url, it will take about 24 hours for data to appear.
Subscribers: Your total amount of subscribers is not really going to be the deciding factor, and it’s not as important as views per day. When I applied I was getting 4 subscribers every day and I had a total of 1,100 subscribers. I think that now you would want about 1300-7000 and to get 6 subscribers every day.
Total amount of videos: I think that over 50 is good. It would be pretty hard to get all of the other criteria without a bunch of videos so don’t worry about your total amount of videos. However you should make sure that you post frequently. YOUR VIDEOS NEED TO BE ORIGINAL, DON’T DO THINGS THAT HAVE BEEN DONE BEFORE!!! If you really want a Machinima partnership be ready to frequently upload good videos that people would want to see.
How much are Mchinima partners paid
This is the question that I get the most. It looks like people are interested in the amount of money that I get paid. Unfortunately, I cannot tell you how much I am paid. I signed a contract that says that I have to keep that information confidental (not tell other people about it). So this is one of the questions that this article might not answer.
How To Apply For a Machinima Partnership
So once you meet all the requirements I listed above, it’s time to apply for a machinima partnership! This used to be a lot harder, you would have to use apps on facebook or ask other partners to recommend you. But now, all you need to do is visit this link, and email the recruiter for your region. If you don’t have a recruiter for your region just email the worldwide recruiter. I am really glad that you can apply for a machinima partnership, and that you don’t have to wait for them to choose you.
Need help getting more views?
If you you don’t meet the criteria for a machinima partnership, you can try watching a few of my tutorial videos.